Top food trends of 2025

At the end of 2024, Whole Foods Market unveiled its forecast of the top 10 food and beverage trends for 2025. Check out the brand’s predictions below!

1. Global Snacking

Brands are reinventing savory snacks by incorporating international flavors or drawing inspiration from cultural origins, resulting in fusion foods that appeal to a broad audience. Products like mango sticky rice chips or crunchy chili edamame and nut mixes illustrate this trend.

2. Versatile Dumplings

Dumplings are being offered in both authentic and fusion versions, available frozen or ready-to-eat. They reflect global culinary diversity and align with new food trends—especially popular on TikTok.

3. Crunchy Texture

Consumers are seeking crunch in their meals—from salads to snacks and toppings. This trend focuses on the sensory experience of food, with examples including roasted chickpeas and desserts with pistachio pieces.

4. Innovative Hydration

With the rise of trendy water bottles (note the Stanley cup trend on TikTok), water consumption is booming on social media. Consumers are looking for ready-to-drink hydrating beverages enriched with electrolytes and other nutrients. Offerings range from cactus water and protein drinks to hydration popsicles.

5. Tea Time

Matcha, Chai, and Earl Grey teas are trending again on social media, becoming popular flavors in a variety of products—from desserts to granola. New consumption formats are emerging, such as powdered teas, cold infusions, plant-based tea milks, and sparkling teas.

6. Compostable Packaging

Brands are embracing compostable packaging, with some products even designed for home composting. Innovations include home-compostable plastic films and compostable fruit stickers—signs of progress toward waste reduction.

7. Eco-Conscious Beverages

Alcoholic beverage producers are adopting sustainable practices by using ingredients like fonio and kernza, and opting for low-impact packaging. The goal is to reduce the carbon footprint of these products.

8. Sourdough Reinvented

Since the pandemic, sourdough bread has taken center stage in home baking, boosted by TikTok. Today, sourdough is extending beyond bread into products like pasta, pizza, brownies, and crackers. Consumers enjoy the benefits and flavor of sourdough without needing to make it themselves.

9. Plant-Based Aquatic Ingredients

Aquatic plants like seaweed, duckweed, and agar-agar are gaining popularity for their nutritional value and sustainability. They’re being used in products like beverages, gummies, and even bacon alternatives.

10. Enhanced Proteins

Consumers are looking to increase their protein intake beyond traditional powders and bars. This includes mixing organ meats into ground meat blends for added nutrients, and incorporating cheeses like cottage cheese into various recipes.

These trends reflect a shift toward more sustainable, innovative products tailored to evolving consumer preferences. To learn more, you can check out Whole Foods Market’s full report: Whole Foods Market 2025 Food Trends.